UK retailer VapeWild has launched a new online shop, the first of its kind in the UK, aimed at women.
The shop, called Vape for Women, features a wide range of products including handcrafted, natural and organic teas, and herbal and gourmet e-liquids.
The company said it aimed to be a “vape store” that offers “the best” and “top-quality” products.
It is open to women aged 18 to 30 who are “in a position to work, study or have children” and the website will be available to the public on September 17.
Its launch comes as the Government plans to introduce a new “women-friendly” vaping regulation, which will make it easier for young women to start vaping.
Under the new regulations, vaping will only be legal for adults aged 18 and over, and only at home.