Lowes online shoppers in Australia in 2018 have gone down, with sales down 12% compared with last year, according to the latest figures from Nielsen.
The data shows that online shoppers are now more likely to purchase goods online than in stores.
The Nielsen online shopping industry report was released on Thursday and it showed that online sales fell by 12% from last year to a new low of $6.7 billion in the 12 months to April.
Sales of goods online fell 5.5% to $3.5 billion.
“We expect that online retail will be down for several years as the trend towards more efficient shopping and more convenient delivery continues to take hold,” Nielsen chairman and CEO Chris Wills said in a statement.
Lowes chief executive Ian Macfarlane said online sales are down for a number of reasons.
“There is more of a focus on e-commerce,” he said.
“It’s less of a place to buy.
We’ve also seen a change in our shopping environment where people are buying online from places like Amazon.com, as opposed to brick and mortar retailers like Lowes, which has been more about being in the home or in a big city.”
Online shoppers have become more aware of their online shopping habits, and they are less likely to buy at the local Lowe’s or Home Depot.
“Online shopping in 2018 has not been as successful as it was in the past,” Mr Macfaddin said.
However, Mr MacFarlane also said Lowe’s and Home Depot are “not going to be knocked out of the market anytime soon”.
“They’re still going to offer their products and we’ll see where the rest of the industry goes from here,” he added.
The Australian Competition and Consumer Commission (ACCC) is currently investigating the matter.
Lowest rated stores online Australia-wide, 2018 Lowest Rated stores online in 2018 Low-rated stores online nationwide by category Lowest-rated store online in every category The lowest rated store in every country and territory in 2018 The lowest-rated retailer in every state and territory, 2018 The highest rated store, Australia-Wide, 2018 Average price per item in every year from 2017 to 2018 Low average price per product from 2017-2018 Low average cost per item from 2017 – 2018 Low Average cost per product for every year to 2017-18 Low average retail cost per customer from 2017 To 2018 The average retail price per customer in every Australian state and Territory, 2018 To 2018 Source: Nielsen
